In the print dialog choose "Save as PDF" and enable "Background graphics".

CMO as a Service

A proposed marketing partnership for EQWIRE

Marketing leadership, strategy and execution designed around your business priorities.

Prepared by Cobao | October 2026Confidential

02The opportunity

EQWIRE has a strong proposition. The opportunity is to bring it to the right businesses.

EQWIRE operates in a market where businesses need reliable ways to manage international payments, currencies and financial operations.

The challenge is not simply to generate more website traffic. It is to reach relevant businesses, communicate the value of the offering clearly and convert interest into commercially valuable customer relationships.

Visibility

Reach businesses actively looking for relevant financial solutions.

Conversion

Turn qualified interest into applications and activated accounts.

Growth

Build repeatable acquisition channels supported by measurable results.

03Our proposal

Marketing leadership. Connected to execution.

Cobao proposes an ongoing CMO as a Service engagement, providing strategic marketing direction and coordinating the specialist work required to execute it.

The objective is to establish clear priorities, improve acquisition effectiveness and create greater visibility over marketing's contribution to commercial growth.

Strategy

Positioning, growth priorities, channel planning and marketing direction.

Execution

Campaigns, content, digital marketing, conversion and marketing technology.

Performance

Tracking, reporting, optimisation and commercial accountability.

04What Cobao brings

The capabilities behind the strategy

AI SEO

Discoverability in ChatGPT, Perplexity and Gemini answers.

SEO Services

Qualified organic traffic and sustainable long-term growth.

Marketing Automations

Lifecycle journeys, lead nurturing and CRM workflows.

Online Advertising

Paid media strategy, campaign delivery and optimisation.

Mobile Ads

Mobile acquisition across relevant networks and geographies.

Funnel Building

Conversion-focused journeys from website visit to application.

Analytics & Reporting

Clear dashboards and reporting for smarter decisions.

Marketing Strategy

Positioning, messaging and data-driven channel planning.

Social Media Marketing

Audience engagement, content and distribution across platforms.

Branding & Design

Brand identity and design that build recognition and trust.

Services included in any engagement are agreed as part of the proposed scope.

05Who we would target

Focus on the businesses that matter

Proposed audiences for validation.

Internationally active SMEs

Businesses operating across currencies and markets.

E-commerce businesses

Merchants with international payment and financial operations needs.

SaaS & Digital Businesses

Companies selling products and services across borders.

Platforms & Partners

Businesses exploring payment integrations and partnership opportunities.

Final audience priorities will be agreed following an initial review of EQWIRE's products, eligibility criteria, supported jurisdictions and commercial objectives.

06The acquisition approach

Build demand. Capture intent. Improve conversion.

Reach

SEO, AI Search, LinkedIn, paid media and targeted content.

Engage

Clear value propositions, focused landing pages, use cases and useful educational content.

Convert

Enquiries, applications, funnel improvements and appropriate lead nurturing.

Activate

Measure qualified customers, approvals, account activation and subsequent commercial value where data is available.

Success should be assessed against business outcomes, not traffic or impressions alone.

07The first 90 days

A practical starting point

Illustrative roadmap — subject to discovery and agreed scope

Days 01–30

Understand & Prioritise

Review positioning and product propositions
Assess the website, acquisition channels and conversion journeys
Review available CRM and analytics data
Identify priority audiences and near-term opportunities
Agree objectives and reporting

Days 31–60

Implement & Launch

Refine campaign messaging and audience targeting
Improve priority landing pages and conversion paths
Launch agreed acquisition activity
Develop initial SEO and content priorities
Set up appropriate reporting and tracking

Days 61–90

Learn & Optimise

Review campaign and funnel performance
Improve channel efficiency and lead quality
Refine audience and messaging decisions
Establish the next-quarter roadmap
Present findings and recommendations

08How we work together

One direction. Clear priorities. Consistent progress.

Marketing Leadership

A designated strategic marketing lead responsible for direction, prioritisation and coordination.

Specialist Delivery

Access to relevant Cobao capabilities according to the agreed service scope.

Commercial Alignment

Regular collaboration with EQWIRE's leadership, sales and operational stakeholders.

Reporting & Review

Consistent visibility of work completed, results observed and upcoming decisions.

Working rhythm

Weekly working session

Monthly performance review

Quarterly strategic planning

09What success looks like

Measure what matters to EQWIRE

Final KPIs and targets will be established jointly after reviewing EQWIRE's baseline data and commercial priorities.

Awareness & Demand

Relevant organic visibility, paid reach and qualified website engagement.

Acquisition

Qualified enquiries, applications and acquisition source.

Conversion

Application completion, approval and customer activation rates where measurable.

Commercial Contribution

Acquisition cost, activated customer value and marketing-influenced growth where data is available.

10Next steps

Let's define the right growth plan for EQWIRE.

We propose an initial working session to understand EQWIRE's current priorities, identify the most valuable growth opportunities and agree the scope of a potential CMO as a Service engagement.

01Discovery meeting
02Agreed priorities and proposed scope
03Commercial proposal and implementation plan

Traffic engineered into profit.

cobao.com